BizTech Korea :: Emotionwave's Retailtainment

Introduction video for Emotionwave's Retailtainment (Source=ArirangTV YouTube Channel)

As the awareness of the importance of stores as touchpoints between companies and customers has increased recently, retailtainment is gaining popularity. Retailtainment is a term combining 'Retail' and 'Entertainment,' meaning marketing activities that provide enjoyable experiences during shopping for customers. Many companies are using retailtainment to add fun to shopping, thereby increasing customer loyalty to their stores and creating new value.
Emotionwave's artificial intelligence concert system RIMA PUBLIC is a new form of retailtainment service that combines entertainment, games, and music AI, providing immersive music content in various spaces and retail stores such as department stores, hotels, and multi-cultural spaces.
Furthermore, Emotionwave demonstrated that it can apply the retail industry to the education sector through MEW MUSIC STUDIO, a retail store where consumers can directly experience and purchase the AI piano-based non-face-to-face education platform MEW.
In the future, Emotionwave will continue to provide various retailtainment services based on music artificial intelligence.
Thank you.