Emotionwave Showcases AI Infrastructure-Powered Next-Generation Media Technology in Japan, Accelerating Global Business Expansion

Emotionwave Inc., an AI infrastructure technology company led by CEO Soonchul Jang, is accelerating its global expansion into the media and XR industries through its proprietary AI infrastructure technologies.

From November 11 to 13, Emotionwave is participating in XR Fair Tokyo 2026 Autumn, held at Makuhari Messe, Japan, jointly exhibiting with RIMA Entertainment. At the event, the company is demonstrating NARU, its next-generation immersive media platform, while exploring potential AI infrastructure and XR platform partnerships with Japanese businesses.

NARU is a spatial media platform developed for Apple Vision Pro, designed to provide immersive experiences with video and digital content in virtual environments. Emotionwave plans to further develop NARU as a practical application of its AI infrastructure technologies and expand its compatibility across various devices and content environments.

At the core of Emotionwave's strategy is AIMPLE, its proprietary AI infrastructure platform, which aims to connect AI-powered content generation, processing, and media service operations within an integrated technology framework.

Rather than focusing solely on content production or individual XR applications, Emotionwave is expanding its business model to provide enterprises with the technologies and infrastructure required to build and operate AI-powered media services.

This strategy addresses growing demand not only for AI-generated content but also for the computing resources, content processing capabilities, and service platforms required to operate generative AI solutions.

Emotionwave intends to develop enterprise solutions that combine AI infrastructure and media platform technologies, enabling media and entertainment companies to establish and manage their own AI-powered content and spatial media services.

During its visit to Japan, Emotionwave also held business meetings with representatives from Yamaha Corporation, NIHON XR CENTER INC., Alpha Systems, and KIKAGAKU Inc., among other companies operating across the XR, AI, and industrial sectors.

These meetings focused on potential applications of Emotionwave's AI infrastructure and XR platform technologies, as well as opportunities for future collaboration. The company plans to further evaluate technology demonstrations, platform integration, and commercialization opportunities based on individual enterprise requirements.

Through its participation in the exhibition and engagement with Japanese industry partners, Emotionwave aims to expand the applications of its AI infrastructure technologies in global markets.

The company also plans to broaden NARU's compatibility beyond Apple Vision Pro to include AR and XR devices, AI glasses, and other spatial computing hardware, while building a global media service ecosystem connected to its AIMPLE AI infrastructure.

A representative of Emotionwave stated:

"The competitiveness of AI infrastructure lies not only in securing computing resources but also in the ability to connect those resources to real-world industries and services. NARU demonstrates the potential of our proprietary AI infrastructure technologies in media applications. Through this exhibition and discussions with Japanese industry partners, we aim to continuously expand the global applications of our AI infrastructure business."