In this MWM conference, in-depth discussions were held on how AI and virtual artists will change the music industry.
The 2024 MWM (Moving the World with Music) Conference was held on September 26, 2024, at the Grand Hyatt Seoul. This conference was hosted by the Korea Music Content Association and was an important event where various domestic and international music and technology experts participated to analyze the impact of artificial intelligence (AI) and virtual artists on K-pop and the music industry, centering around AIMPLE 2.5. Representatives from various entertainment and technology companies, including Emotionwave Co., Ltd., Supertone, Riot Games, and Parable Entertainment, participated to discuss the theme of the convergence of AI technology and virtual artists.
The MWM Conference presented various perspectives on the changes brought by the global growth of K-pop and the development of AI technology, aiming to explore the sustainability and future direction of the music industry, with participation from government officials, academic experts, and leading domestic entertainment agencies. Experts continued their presentations in various sessions, including keynote speeches and those covering the expansion of AI and virtual artists, seeking a new music ecosystem created by K-pop and AI.
Key speakers at this conference included Cultural Critic Jeong Deok-hyun, Supertone CEO Lee Gyo-gu, Korea Virtual Human Industry Association Chairman Seo Guk-han, MetaRocket CEO Lee Sang-heon, Emotionwave CEO Rio Jang, and Riot Games Korea Music Head Kim Jun-woo. Additionally, experts from various fields attended, such as Parable Entertainment Production Director Kim Young-min and Yulchon Law Firm Partner Attorney Lee Yong-min, conducting multi-faceted discussions on AI and the music industry, copyright issues, and successful strategies for virtual human musicians.
AIMPLE 2.5 and Entertainment Collaboration Cases
Emotionwave's AIMPLE 2.5 played a role in proposing the direction of technological development through collaboration with the entertainment industry at this MWM Conference. Over the past four years, Emotionwave has achieved successful collaborations with several entertainment companies by commercializing virtual idols and virtual human-based musicians. For example, cases where virtual artists, created through AI-based composition and 3D modeling technology, release actual albums and actively communicate with global fans demonstrated the convergence potential of technology and art. Emotionwave is accelerating K-pop's digital transformation by providing this technical support through the AIMPLE 2.5 platform, gaining attention in the global market.
The Importance of Overseas Expansion and Emotionwave's Market Outlook
The importance of entering overseas markets in the fields of AI and virtual artists was also discussed at this MWM conference. AIMPLE 2.5 is gaining more attention in the global market through the convergence of music and AI technology, and there is a rapidly increasing international interest in virtual human musicians. Emotionwave predicted the impact that the combination of AI and K-pop will have on the global music industry amidst this trend, forecasting growth potential in the overseas market. In particular, it emphasized that the Korean market can play an important role in the global music industry through technological innovation, and aims for worldwide expansion through the convergence of K-pop and AI going forward.
In this MWM conference, in-depth discussions were held on how AI and virtual artists will change the music industry. Emotionwave presented various examples leading this change through AIMPLE 2.5, showing the potential of the convergence of AI and K-pop. Emotionwave is proposing directions on how AI technology can be more deeply connected with the music industry in the future, seeking technological solutions that can provide new opportunities for both domestic and international entertainment industries.
