[HelloT] Emotionwave Targets North America with MUVIS and SERO AI at CES 2026

Unveiling K-POP Fandom-Centric AI Creation Platform MUVIS and Autonomous Execution Agentic AI ‘SERO AI’

Emotionwave, an AI-based content and metaverse specialized company, is accelerating its strategy to tackle the North American market by unveiling its 'Agentic AI' at CES 2026, the world's largest IT and home appliance exhibition. Participating in the Korea Creative Content Agency exhibition hall within Eureka Park at CES 2026, Emotionwave will showcase 'MUVIS,' a K-POP fandom-centric AI creation platform, and 'SERO AI,' an autonomous execution AI agent solution.

The background for Emotionwave choosing CES 2026 as its global stage lies in the structural demand of the North American content industry. As general LLMs and one-off generation services become mainstream, there is a growing need for integrated solutions that understand creative purpose and context, and organically combine music, video, and 3D characters. In particular, with increasing attempts to extend digital creations to physical environments such as live broadcasting, performances, and robotics, interest in technologies capable of ensuring creative continuity and project-unit management is rising.

MUVIS is a fan participation AI creation platform that reflects these needs. It supports secondary creation by analyzing the unique context and metadata of fandoms based on advanced natural language processing technology. Beyond simple keyword input, it generates high-quality fanfiction stories with contextual consistency by understanding character relationships, dynamic prompt optimization, and user feedback loops. It also offers image and photocard generation linked to text narratives, along with behavior data-based personalized recommendation features, proposing a new fandom experience that combines creation and communication.

The concurrently unveiled SERO AI is an agentic AI solution that autonomously understands the creative purpose and performs the entire production process. It analyzes users' abstract intentions through an Agent Orchestrator to establish goal-oriented work plans and leads up to optimal tool selection and execution. Its characteristic is the creation of 'complete content packages' immediately usable in industrial fields by integrating music, images, videos, and 3D characters (VRM) into a single workflow.

Furthermore, it applies RAG-based project memory technology to learn users' creative styles and worldviews, providing increasingly advanced creative support through repeated use. This is evaluated as an approach that enables long-term project management and sustainable creation, going beyond simple generation tools.

An official from Emotionwave said, “Through CES 2026, we wanted to show that AI can go beyond simple generative tools and lead to actual industrial value and user experience,” adding, “We plan to build a creative ecosystem that connects the digital and physical based on agentic AI technology and expand global partnerships.”

Original article: HelloT reporter Kim Jae-hwang