[HelloT] AI Reshapes the Music Ecosystem as Emotionwave Announces MUTA’s Global Expansion

Achieved $6 Million in Contracts from 5 Countries Including Spain, Turkey, and Canada: Building the Next-Generation Music Ecosystem with K-POP Specialized AI Agent 'Muvis'

Emotionwave, a next-generation AI media tech company, has achieved significant results in the global music market. Emotionwave announced that it secured overseas licensing and contract deals totaling $6 million (USD 6M) from five countries including Spain, Turkey, Canada, Japan, and China this year.

Emotionwave announced these achievements and officially unveiled its generative artificial intelligence-based music platform 'MUTA' at 'IMX 2025 (International Music Expo 2025),' held recently at the Shanghai New International Expo Centre in China.

These results are based on partnering events and showcases held in each country. The company stated that it plans to "fully advance into emerging markets such as Singapore, Malaysia, and Dubai." This is a strategy to promote the global expansion of the MUTA platform in the Middle East and Southeast Asian markets.

Emotionwave also participated as an official partner at 'MusicChina 2025,' held alongside IMX 2025, showcasing its AI-based music industry innovation technology to global stakeholders.

The newly unveiled MUTA drew attention for realizing an integrated ecosystem that supports the entire process of creators, including sound source production, management, and distribution, through generative artificial intelligence (AI) agent technology. In particular, the company announced plans to utilize MUTA as the core infrastructure for 'Muvis,' a K-POP specialized AI agent, to strengthen its competitive advantage within the global music industry.

CEO Rio Jang said, "This $6 million global contract proves the international market's trust in Emotionwave's technology," adding that "we will accelerate the expansion and localization of the MUTA platform, focusing on Southeast Asia and the Middle East in the future."

Emotionwave is a media tech startup that innovates the entire process of music creation, distribution, and consumption based on artificial intelligence technology. It supports creators' creative activities, strengthens connections with the global music ecosystem, and leads the next-generation AI music market.

Original article: Reporter Im Geun-nan of HelloT