Emotionwave Signs MOU with Jackson NineS for a New Retail Theme Park Featuring AI and XR Content

Emotionwave Co., Ltd., a specialized company in Artificial Intelligence (AI) music technology, signed a Memorandum of Understanding (MOU) with Jackson NineS Co., Ltd., a family-type entertainment theme park, on August 24th for the 'provision of new musical experiences and immersive retailtainment business for children and parents.' The MOU signing ceremony between the two parties was conducted online due to the spread of the novel coronavirus infection (COVID-19).

“Retail + Entertainment = Retailtainment = CONCERT ZONE"

The concept of Retailtainment, a combination of Retail and Entertainment, originally started in spaces for children. It originated from the marketing logic that while staying in the space, rather than simply displaying goods for sale and consumers purchasing them, it stimulates children's interest to promote the desire to purchase.

With the business agreement between Emotionwave and Jackson NineS, they plan to expand this concept of retail entertainment. If previously it emphasized content at a thematic design level, developing stories and adding philosophical depth, now it is transforming into a space where children and parents can 'learn and experience while playing using artificial intelligence technology, VR·AR·MR technology.'
Emotionwave plans to rapidly introduce and expand the "Artificial Intelligence XR (Extended Reality) Concert Zone," an offline experiential space meticulously planned to allow children to directly realize their intellectual curiosity and imagination by fusing it with promising technologies of the 4th Industrial Revolution, such as Artificial Intelligence (AI) music and immersive media like VR·AR·MR technology, in Jackson NineS' indoor theme parks nationwide and at The Jackson NineS Hotel located in Chuncheon.
Furthermore, Emotionwave plans to present diverse content for Jackson NineS customers, who mainly visit as families, including not only AI concert services but also magic performances linked with ultra-low latency live streams from other remote areas' concert zones, mixed reality music performances, animation screenings, and plays. Additionally, they plan to link various F&B and offline artificial intelligence services in the rest area with AI music for parents and high-end mobile autonomous guide robots.